photoshoot

Product Photography is Rocket Science. How to Master it?

Product Photography is Rocket Science. How to Master it?

First things first: What is product photography and who is it for? The two main areas where we come across product photography would be all sorts of advertising and the digital marketplace, online sales platforms.

Walking down the street in any modern city we come across hundreds of product photographs that saturate the colourful outdoor advertising world of a present-day megapolis.

Fashion Shoot with the Fujifilm XT2 and firmware 3.0

Fashion Shoot with the Fujifilm XT2 and firmware 3.0

Yesterday we had a great photoshoot for Yaly Couture (local Hoi An based company) in our new studio location. For the entire shoot I used the Fujifilm XT2 with the latest firmware 3.0 tethered to a 2017 Macbook pro running both X-Acquire and Capture One. It was the first time I entirely relied on the Fujifilm system for a commissioned job as I usually use the Nikon D750. Here are the pros and cons I experienced during the shoot

Dedication, obsession and practice always pay off.

Yesterday I was working on few images for a client and when I was done with it the first thing that came to my mind is that i needed to shoot some more. It's funny how photography feels like a drug sometimes. The need to create new images, improve your lighting, composition skills...