Working with people, opposed to shooting objects that don’t move or have feelings, can be quite challenging, at least at the beginning. In this article, we will list some recommendations on working with models, which can hopefully help marketing teams and photographers, who are new to this area, to make their work flow more efficiently.
First things first: What is product photography and who is it for? The two main areas where we come across product photography would be all sorts of advertising and the digital marketplace, online sales platforms.
Walking down the street in any modern city we come across hundreds of product photographs that saturate the colourful outdoor advertising world of a present-day megapolis.